The goals of a comprehensive search engine marketing (SEM) plan is to capture targeted, Google search engine users and direct them to your website, right when they are research or buying mode. The tools of the SEM trade in New Zealand are almost exclusively cost-per-click (CPC) advertisements on Google. A suite of specific Google Ads, triggered by a matrix of ‘keywords’ which direct users to the most relevant page on your website is the ‘bread & butter’ of SEM.
The volumes of search engine traffic relevant to your products or services will usually dictate your maximum SEM spend and the higher the spend, the more complex the SEM is to manage, which is why our SEM management fees are dependent on your actual investment into Google Adwords (we can advise on that).
Our fees are purely for the setup and management of your Google Adwords campaigns. The cost of the Google Ads will be billed separately by Google.