We strongly believe that if you can’t measure your on-line presence, you can’t manage it effectively, which is why we use Google’s own Google Analytics solution. It offers the ability to make intelligent marketing decisions based on user behaviour across your on-line marketing channels. Knowing your audience helps us refine your campaigns. If you’re running an online store and the store application supports Google’s Ecommerce tracking we can even track revenue generated directly from distinct online marketing campaigns and marketing channels.
We use Google Analytics to gain valuable data on:
- Where users find your site on the Intenet
- Their path through your website and what do they do on the site
- Areas of the website that converts more users into customers
- Which keywords appeal to your audience and lead to conversions
- Which online ad or creative leads to more conversions
- Your visitors exit points on the website
- Which pages engage website visitors the longest
- What search words your audience uses to find the site
Google Analytics can be accessed in real-time, allowing an up-to-the-minute overview of the success of your online presence. Regular reviews of your campaigns will allow us to refine your campaigns, improve conversions and will allow us to drive down the costs of acquiring new business online.
Contact Us to arrange a free consultation and together we’ll smarten up and increase the effectiveness of your on-line marketing.