The ultimate goal of a Search Engine Marketing (SEM) strategy is to channel larger quantities of qualified, prospective customers to areas of your website that are relevant to their search query. Targeted, Internet advertisment campaigns using a Search Engine’s own cost per click advertising platform allows Internet marketers to promote businesses and capture prospective customers on the Search Engine Results Pages (SERPs). Search Engine Marketing is an important advertising mechanism to support new website launches or marketing campaigns over a discrete time period. Cost per click adverts help ‘kick-start’ a business website by establishing an immediate presence on SERPs. The ‘savvy’ Internet marketer will expertly manage the ‘trigger’ keywords, advertisement copy & budget for the campaign to maximise the business’s investment. When we talk about search engine marketing in New Zealand, Internet Marketers are almost exclusively referring to to Google Adwords. Google is by far and away New Zealand’s favourite search engine, enjoying over 92% of the market share. Cost per click Google Advertisements occupy ‘prime’ real estate on the Google SERPs and are a key component of any Internet marketing strategy.
The accommodation industry was one of the early adopters on Search Engine Marketing techniques
Regular measurement and management of Search Engine Marketing campaigns will allow a business to track it’s return on investment on a cost per lead or cost per acquisition basis. We excel at helping businesses capture traffic and leads from the Internet. Just contact us for a consultation and we’ll be happy to come to your business, learn a little more about your goals and aspirations and we will put together a custom Internet Marketing solution to help you reach your business goals.