Once in a while, a client comes into the Go Robot design studio who you know is destined for great things. Sarah Seerden gave up a corporate career to pursue her dream of becoming an NZ fashion designer. Sarah’s designs are amazing and the SarSee fashion label is on track to become one of New Zealand’s leading, exclusive fashion labels.

The website was a great project to work on. Sarah’s distinct vision was a great focus for the quality team of people that she accumulated for the project. Photographers, models and the Go Robot team combined to help realise Sarah’s vision of a great online presence with which to showcase her spectacular NZ fashion designs. With interest in the SarSee designs coming from all over the world, it was important to include an effective online clothing store. The fact that the SarSee designs are very exclusive and only produced in small numbers meant that we had to include comprehensive stock management.

All of Sarah’s designs are crafted in NZ to support the country’s fashion industry.