Being a major hub of New Zealand tourism, Rotorua is a very competitive environment for any tourism or accommodation business. There is no better way to stand out above your competition than with a beautifully presented website, complete with quality images, an online booking engine and ‘calls to action’ in all the right places. When it was evident that a generic website offering from a large ‘big box’ tourism marketing organisation just wasn’t cutting it, Selina & Alex approached Go Robot Ltd in order to develop a solution that promote the strengths of their Rotorua Motel.
After a keyword and competitor analysis, our team crafted a sharp, responsive website solution that helps tap into the online search market, addresses all of the ‘customer careabouts’ to aid in a booking decision. When guests are ready to book their accommodation, calls-to-action in all the right places ensure that that process is extremely easy.
We ensured that the underlying structure of the website enabled frequent, SEO friendly content updates. We even stepped in to help identify some great new photographic opportunities for the property and popped along on a beautiful sunny day to take a series of new photographs.