We’d already achieved some great results with the re-vamp of Adventure Playground’s www.ClayBirdShooting.co.nz website back in February. Now it was time to work on ‘the big one’. The original Adventure Playground website had served the business well for a couple of years, but there were improvements to be made. We combined a library of great images into a clean, streamlined design aimed at helping guests make a buying decision and book their activities. We broke the website into 4 distinct content areas, based on activity and improved on the guests ability to quickly compare packages and pricing. We made a ‘big thing’ of Adventure Playground’s excellent TripAdvisor feedback.
With an impending TRENZ 2016 conference and a incoming flood of overseas activities agents, we turned around this great project in only 3 weeks in order to allow Adventure Playground to make a big splash at TRENZ and also have a better online store front for free independent travellers. We also added a media section for 3rd party activities agents.
The more appealing website content, SEO work and streamlined ‘path to purchase’ saw an immediate increase in online bookings. We think we nailed it!!